Marketing leaderResume

00Arrival / Gavin Warwick

GavinWarwick

Ambitious work, made real.

I’m a versatile marketing leader who turns ambitious ideas into coordinated work that ships. I bring lifecycle ownership, partner fluency, campaign craft, and the operational discipline to connect them.

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01Leadership

Direction becomes momentum.

I lead by creating the conditions for good work to move: a clear story, aligned contributors, a reliable system, and a next step grounded in performance.

  • Campaign and automation ownership across four channels
  • Story, timing, and merchandising aligned across launches
  • Performance translated into testing and iteration
  • Marketing connected with Product and Engineering

02Partnership

Shared worlds, one clear story.

The best collaborations protect both brands while producing one coherent customer experience. I shape messaging, campaign architecture, creative direction, approvals, and channel alignment around that shared goal.

Apple · Xbox · Epic Games · Blizzard · Ubisoft · Kojima Productions

01 / 04 · Partner activation

Fortnite × Backbone

A co-marketing lifecycle moment: one clear message, tuned across every channel.

Contribution

  • Campaign architecture across email, SMS, and push.
  • Partner-aligned messaging and creative direction.
  • Iteration driven by engagement and conversion signals.

Disciplines

Lifecycle · Partnerships · Brand voice

02 / 04 · Product / licensing

Backbone × Xbox

Product storytelling and launch messaging for a licensed edition built for fans.

Contribution

  • Clear value prop for new and returning audiences.
  • Channel alignment across site, email, social, and retail.
  • Voice and tone that fit the partnership.

Disciplines

Launch · Messaging · Creative direction

03 / 04 · Partner activation

Death Stranding 2 × Backbone

Launch storytelling for a licensed edition: a cinematic partner met with precise messaging.

Contribution

  • Launch narrative shaped with partner approvals in the loop.
  • Channel alignment across site, email, social, and retail.
  • Voice and tone that fit the partnership.

Disciplines

Launch · Messaging · Creative direction

04 / 04 · Partner activation

Warzone × Backbone

A multi-channel comms push that translated features into “why it matters.”

Contribution

  • Multi-channel comms plan across email, in-app, and community.
  • Feature translation — specs into reasons to care.
  • Iteration based on engagement signals.

Disciplines

Messaging · In-app · Community

03Lifecycle

Every touchpoint, one journey.

Customers do not experience channels in isolation. I own lifecycle across email, SMS, push, and in-app, linking campaigns and automations with segmentation, testing, and steady iteration.

  • Email · SMS · push · in-app
  • Campaigns and automations
  • Engagement and conversion-led iteration
  • Deliverability and data-integrity guardrails

05Experience / Contact Horizon

Range, built from the ground up.

Customer service, product testing, copy, campaign craft, lifecycle systems, and end-to-end ownership shaped the customer instinct and operational judgment I bring to broader senior marketing leadership.

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Lead

  • Backbone Lifecycle ManagerBackbone

Build

  • Lifecycle Ops + SystemsBackbone
  • Copy + Campaign CraftBackbone

Ground

  • Customer Experience + SatisfactionBackbone
  • Product Testing + ValidationBackbone
  • Crew MemberTrader Joe’s